The Kuwait Banking Association announced that its “Let’s Be Aware” banking awareness campaign won two prestigious awards at the MEPRA 2025 Awards ceremony held in Dubai. The campaign was recognized in the categories of:
• Best Campaign in Kuwait
• Best Government Communications and Public Relations Campaign
This victory is a culmination of the campaign’s efforts, launched under the guidance of the Central Bank of Kuwait and implemented through a collaborative effort between the Kuwait Banking Association and Kuwaiti banks. The campaign aims to enhance financial literacy across all segments of society, raise awareness of customer rights and responsibilities, combat the risks of fraud and cybercrime, promote sound financial practices, and support financial inclusion. It also reflects the banking sector’s commitment to providing a safe and reliable environment for customers.
The campaign is a testament to this success. MEPRA is the leading media and public relations organization in the Middle East and one of the most prominent professional bodies recognizing best practices in corporate communications and public relations across the GCC. This achievement is particularly noteworthy and reflects the campaign’s professional excellence and the effectiveness of its messaging.
On this occasion, the Kuwait Banking Association expressed its pride in this win, emphasizing that it embodies the constructive cooperation between the Central Bank of Kuwait and local banks in Kuwait, and reflects the banking sector’s commitment to supporting financial literacy within a broader vision to enhance financial stability and protect customers.
